Product Marketer

Impala Studios is a hyper fast-growing, mobile tech company. We make people’s daily life joyful, simpler, more informed, skilful and creative through the functionality & content of our portfolio of applications. 


We are now looking for a Senior and a Medior Product Marketer to join our Marketing department and Product team. Your goal is to develop and execute the product marketing strategy, which aligns with the overall company marketing strategy. While being part of both the Marketing department and Product team, you will report to the Product Manager. As part of an agile environment, you will communicate with marketers, designers, developers and (external) 3rd parties.


What you’ll do:

  • Develop and execute the product marketing strategy for the purpose of the product’s promotion, including pricing recommendations.

  • Perform pro-active ASO research and executes improvements, and aligns with ASO specialists in order to validate the product’s ASO strategy.  

  • Craft compelling messages across marketing channels.

  • Coordinate localization work for the benefit of promotional text/copy and agree on a budget for this with the Product Manager. 

  • Work with various specialists and/or team members (design, development, acquisition, product) to implement strategies.

  • Create, measure and optimize the customer journey in collaboration with the product team.

  • Work on special operations and transversal projects within the team. 

  • Generate, analyses app performance reporting and follows up with action points.

  • Coach other marketers in the area of work methods, processes and techniques.

  • Manage marketing budget and approval processes.


Who you are: 

  • Big-picture and detail-oriented. You know how to fine-tune details yet focus on the big picture.

  • Solution and results-oriented. You don’t only detect issues but also provide solutions and aim for results.

  • Analytical. You are able to raise the right questions to get to the core of the issue.

  • Cooperative, as you will communicate with different departments. 

  • Interested in coaching, as you will support and develop marketers by imparting information and sharing knowledge.


What we’re looking for: 

  • Bachelor or Master’s degree in Marketing, Business Administration and/or Economics.

  • A minimum of 3 years of work experience in digital marketing design, preferably mobile as a Medior Product Marketer. For the Senior Product Marketer position, 5+ years of experience.

  • Excellent communication skills in English, both verbal and written. 

  • Broad experience in ASO and User Acquisition.

  • Experience with market analysis and developing marketing strategies.

  • Skilful in user acquisition.


Benefits & Perks: 

  • Be a part of a diverse and challenging international culture within a dynamic and innovative company with lots of virtual events!   

  • An enthusiastic team of great and passionate colleagues who work together in a collaborative and challenging environment. 

  • A competitive salary and a great remote and flexible working environment. 

  • All the hardware and gear you will need to work the best way possible! 

  • A pension scheme to plan your future in the Netherlands, and a bicycle plan to live your best life in this country!  

  • At Impala, we take your development seriously, so we offer all the training and education you might need for your personal and professional growth.  

  • Once we go back to working in the office, we'll have you covered: You will have a very tasty lunch, and healthy snacks will be there anytime you would like, and we'll provide a full travel allowance for you.


And this is who we are!

Impala Studios is a global leading European mobile media publishing, content creating, technology powerhouse. We make people’s daily life joyful, simpler, more informed, skilful and creative through the functionality & content of our portfolio of applications.  


Our group of talented people (currently over 40 and growing fast) work agile and in X-functional teams. We combine all the right expertise & capabilities to stay on top of the ever-changing app market and constantly grow our portfolio of successful apps. Millions of consumers worldwide enjoy our top-ranked apps daily, and our consumer base is growing every day. 


Our company culture: 

We sincerely care for each other and our work-life balance within Impala Studios. In our work, we collaborate and challenge each other. We speak up, we give and receive feedback and we are proud of our “decide and do” mindset. And last but not least, we ensure that what we do is meaningful. 


Did we spark your interest? If yes, apply here. We would love to hear from you! 

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